100 Rules According to Ray Kroc

100 Rules According to Ray Kroc

How to Build an Empire from One Burger and Never Settle for Average

What separates the entrepreneur who opens a single location from the one who creates a global brand? Vision? Work? Luck? Ray Kroc had all three – but most of all, he had a system of thinking, discipline and the courage to do things differently.

This book offers 100 timeless business and life rules inspired by the philosophy of the man who built one small restaurant into one of the most successful franchise concepts in the world – McDonald’s. Each chapter is both a practical lesson and a personal impulse, connecting Ray Kroc’s ideas with today’s business and personal development.

For example, you will learn:

Why you can only do business blindly without a visionHow to build a system that works even without youWhy speed is more important than perfectionHow to create a brand that people loveAnd why you must never stop growing – as a company or as a person

Whether you are just starting out or you run a company with dozens of employees, this book will remind you of the basics that never change – and help you return to your “why”.

Enter a world where excellence is not a coincidence, but a standard.